Rockstar Garage

Rockstar Performance Garage, founded in 2009 by Nic Ashby, has carved out a gritty, no-nonsense reputation as a marketing platform where automotive brands don’t just collaborate—they prove themselves. Built to help companies go further while spending smarter, RG creates hard-driven builds, ambassadors, tours and in-house media that put partner products to the test in the real world, including punishing runs through events like the Great American Crawl. Through its partnership with ODYSSEY Battery, Rockstar Performance Garage relies on ODYSSEY batteries in every build, trusting them to deliver relentless, dependable power across the harshest terrains and most unforgiving conditions—where failure isn’t an option and performance has to speak for itself.